In 2025, building a website is easier than ever, thanks to powerful platforms like WordPress and Wix. But with so many options available, choosing the right website builder can feel overwhelming — especially for small business owners, bloggers, and freelancers who want a strong online presence without a tech background.So, if you’re standing at the crossroads of WordPress and Wix, wondering which one suits your needs better, you’re in the right place. In this guide, we’ll explore their features, ease of use, flexibility, SEO performance, pricing, and more — to help you make a confident choice in 2025.
Wix is a fully-hosted, drag-and-drop website builder known for its simplicity. It’s perfect for beginners who want to launch a website fast, without touching any code. It comes with ready-made templates and built-in tools to make website creation a breeze.WordPress, on the other hand, powers over 40% of the web. We're referring to WordPress.org, the self-hosted version. It’s an open-source content management system (CMS) that gives users full control over their website’s design, functionality, and performance. But with that control comes a steeper learning curve.
When it comes to user-friendliness, Wix shines. It offers a true drag-and-drop interface — you can click on any element, move it around, resize it, and see changes in real time. No coding. No backend complexity.WordPress, while powerful, isn’t as intuitive right out of the box. You’ll need to install a theme, add plugins for extra features, and manage hosting separately. However, once you get the hang of it, WordPress offers unmatched customization.Verdict: If you're a beginner or want a hassle-free setup, Wix is the easier choice. But if you’re willing to invest some time learning, WordPress gives you more flexibility in the long run.
WordPress offers thousands of themes (both free and premium) and over 60,000 plugins. Whether you're building a blog, e-commerce store, or membership site, there’s a plugin or theme for that. You can even tweak the code to get exactly what you want.Wix, while offering 800+ templates, doesn’t match the design freedom WordPress provides. You’re limited to the design elements within Wix’s ecosystem. And once you choose a Wix template, you can’t switch it later without starting from scratch.Verdict: For creative freedom and advanced functionality, WordPress is the winner.
Search engine visibility is key in 2025. Both WordPress and Wix have made improvements to their SEO tools.Wix includes built-in SEO features like meta tags, alt text, 301 redirects, and a simple SEO wizard that helps beginners set things up quickly. It’s also fast and mobile-friendly, two major Google ranking factors.WordPress, paired with SEO plugins like Yoast SEO or Rank Math, offers more control and depth. You can create custom URLs, implement advanced schema markup, and optimize content more effectively.Verdict: If you want easy-to-use, built-in tools — Wix works. If you want advanced SEO options and better scalability, WordPress is your go-to.
If blogging is your priority, you should know this: WordPress started as a blogging platform, and it remains one of the best. It has features like categories, tags, user roles, RSS feeds, and powerful content editors. Wix supports blogging too, but it’s not as robust. The writing interface is simple, but lacks advanced features that bloggers and content marketers often need. Verdict: WordPress is clearly better for serious bloggers.
Both Wix and WordPress can power online stores, but they do it differently. Wix comes with Wix Stores, which is great for small to mid-sized businesses. It supports digital and physical products, integrates with payment gateways, and offers inventory management. However, scalability can be limited for larger stores. WordPress uses WooCommerce, a powerful plugin that turns your site into a fully functional online store. With WooCommerce, you get advanced customization, marketing tools, payment options, and the ability to scale to enterprise-level operations.Verdict: Wix is great for small stores. WordPress is better for growing businesses that need more flexibility.
The Wix App Market has hundreds of apps for adding forms, chat widgets, booking tools, and more. They’re easy to install and don’t require much setup.WordPress, however, offers tens of thousands of plugins. From email marketing to analytics, CRMs, and security, the options are almost endless.Verdict: For deeper integrations and more control, WordPress wins.
With Wix, everything is handled for you. It’s a hosted solution — which means your website’s performance, backups, and security are taken care of by Wix. You don’t have to worry about updates or managing a server.With WordPress, you’ll need to choose a hosting provider, update plugins and themes, and handle backups and security (although many plugins and hosts help automate this).Verdict: If you want peace of mind and no technical headaches, Wix is better. If you want full control and are okay with a bit more responsibility, go with WordPress.
Wix has a free plan (with Wix branding), and premium plans starting around $16/month. These include hosting, templates, and support. E-commerce plans start at about $27/month. It’s simple — one price covers everything.WordPress is free to use, but you’ll need to pay for hosting ($3–$15/month), a domain, and possibly premium themes and plugins. Over time, the cost can vary greatly depending on your needs.Verdict: Wix is more predictable in pricing. WordPress can be cheaper — or more expensive — depending on what you add.
Wix offers 24/7 support through email, phone, and chat. It also has an extensive help center with tutorials.WordPress doesn’t have official support, but its huge global community is a big plus. You’ll find forums, YouTube tutorials, blogs, and agencies ready to help.Verdict: If you want direct support from the company, Wix is better. If you prefer community-based help and don’t mind searching, WordPress will do.
To sum it up, here’s what we recommend:
Is WordPress or Wix better for SEO in 2025?
Both have good SEO tools. Wix is great for beginners, while WordPress allows more control and scalability.Can I move from Wix to WordPress later?
Yes, but it’s not a one-click process. You’ll need to manually migrate content and design elements.Is Wix easier than WordPress?
Yes, Wix is simpler and designed for non-tech users. WordPress has a learning curve but offers more power.
Conclusion
In the battle between WordPress and Wix, there’s no one-size-fits-all winner. Your choice depends on your goals, skills, and budget. In 2025, both platforms are more powerful than ever. So whether you’re launching your first site or planning to scale your brand, choose the platform that aligns with your long-term vision.Want help choosing or building your site? Let our team assist you — because your website is more than just pages. It's your digital presence.